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Situated in the setting of the Moroccan Atlas Mountains, the small town of Taliouine is famous for its saffron, the most precious spice in the world. More than a simple agricultural activity, saffron cultivation is at the heart of local identity, tradition and prosperity. Taliouine’s saffron heritage: During the months of October to November, Taliouine comes alive with the saffron season, transforming its fields into a sea of purple Crocus sativus flowers. The harvest of the precious saffron is a collective event which sees the active participation of families, where everyone, young and old, participate in the delicate harvest and preparation of the spice. Influence on local society: Saffron cultivation has an undeniable effect on the social and economic fabric of Taliouine, positively influencing the daily lives of residents. The saffron practices of Taliouine perfectly illustrate how tradition can embrace modernity for the benefit of the community. This demonstrates a source of regional pride and an excellent example of sustainable development.